Colour Psychology

 

June McLeod

Leading International colour expert, proudly holds the first UK colour endorsement

Research reveals we all make a subconcious judgment about a person, an environent or product/item within seconds of initial viewing, the right colour is therefore vital

June McLeod  with a dazzling colour career spanning more than 30 years she has positively influenced business.June is passionate about colour, constantly striving to create the perfect selection of colours to support business success, to distinguish brand and to attract target audience, to provide real impact,  resulting in increased sales, profitability and brand awareness.

June has developed unique methods and concepts

June's International client base reflects her substantial knowledge of colour for all purposes.

Her specialist knowledge is secured by a diverse range of companies and institutions, including but not exclusive to;

Royal Parks Foundation, London Half Marathon, Lanes Health, Procter and Gamble, Angels Group under fives childrens nurseries, Hospitals, Tourist Boards, L.Oreal, Maybelline New York, Hong Kong Jockey Club, Ladbrokes Sporting Casino, Cosmetics, Perfumiers and Hair Color Companies to name a few.

The study of the effect that colours have on human behaviour particularly the natural instinctive feelings that each colour evokes. Colour preference is subjective however colour psychology reveals how each colour creates a collective emotional, mental and physical response in people as a whole.

Red for example will create feelings of warmth, movement, ambition, determination and sometimes anger! red may bring to mind sayings that have been passed down through the ages such as 'it was like holding up a red rag to a bull!’

Natures Colours -- June's use of the colour combinations as seen in nature.

Cultures from around the world may differ in their use of colour symbolism and psychology for example in South Asian culture it is common for a bride to marry wearing red where as in Western culture a bride traditionally wears white. The suggestion of caution may be seen by this one example, we read red is a colour of attention seeking, passion and flamboyance,  to suggest a bride is grasping attention, flamboyant and passionate, not pure and innocent because she chose to wear red is an incorrect interpretation and shows no grasp nor indepth study of colour psychology in a particular setting and culture, with colour an indepth study is highly recommended as it is such a vast and diverse subject and one that requires professional study coupled with hands on practice. With colour one is always learning and it is wise to stay open to change and growth, as one thing can be promised, colour will take you on one of your greatest learning journeys.

We are surrounded by the unique and exciting colour combinations nature provides, on the earth, in the skies and under the oceans, June believes by encouraging the student to think out of the box, her method creates original colour thinkers and informed colour professionals.

She does not wish to confine colour by placing natures colours into specific colour ways or seasons, we do however take from the vast and wonderful array of colour combinations provided by nature so effectively, observe the many splendid colour combinations nature displays so profoundly to stimulate inspiration and to encourage new ways of using colour, June use's the colour combinations in her method  to provoke debate and encourage thinking out of the box in the hope to move the colour world forwards to a new level of thinking and delivering colour for everyones benefit, we encourage the student to continually question themselves and colour, to be inspired by the immense colour combinations that nature provides, to ensure a rounded and more fuller approach to colour,, we encourage experimentation and questions such as .......... 'what happens if'.

The purpose of June's work is to reach the potential, to empower and to inspire

Colours in Our Environment,

Colours in our environment affect us on a daily basis, they act as conscious and subconcious triggers that influence how we think, feel and react to the world around us. We are able to see approx. 7,000,000 colours, some combinations can create a clash of the senses where as other colour combinations create an atmosphere of harmony and balance. The ‘right’ choice of colours can create a haven for relaxation or an upbeat environment that can increase productivity, stimulate the mind and raise energy levels.

The colours we surround ourselves with have a profound affect on our mood, well-being,personality and emotional stability, the correct colour combinations can inspire us to achieve our goals and progress in life by affecting our determination to succeed by the way we steer ourselves towards our goals, in a positive, go getter frame of mind where most things are possible, colour determines whether we reach our goals or not, it is the most powerful tool at our disposal yet the least understood and needs to be executed by a highly trained professional with many years experience to achieve optimum results.

Psychology of Colour Effects Patients Recovery

The correct choice of colour for décor in hospitals has been shown to have a significant effect on patients recovery. Blue creates a feeling of cleanliness and healing, it has also been shown to calm patients reactions in accident and emergency wards.

Natural daylight is key when considering a healing environment as it contains all the colours of the spectrum and is absorbed through the eyes and skin. Patients recovery time has shortened as a result of them being able to look out into nature. The lush greens of nature brings us back to a state of balance & harmony, we must never underestimate the healing energy of the colours that permeate nature.

I have seen in fevers, the most acute suffering produced from the patient (in a hut), not being able to see out of the window and the knots in the wood being the only view. I shall never forget the rapture of fever-patients over a bunch of bright-coloured flowers. Florence Nightingale, 1860.

Colours of the Soul Success with Colour Psychology

See: Colour Consultancy Services section on our website for further information on our bespoke consultancy service and understanding of colour psychology and its aplications.

The best business decision I ever made A. Spencer M.D.  Angels at Play Nursery Chain

Children's learning, mood,concentration and behaviour can all be affected by the colours around them. We all have a responsibility to ensure that our children are thriving in an early learning environment that will nurture and foster their development and independence. We must not underestimate the significant impact that colour choice within decor has on children's overall health and well-being.

The psychology of colour is also recognised as important in the home for enhancing moods.

We  recommend the best selling book Colours of the Soul by June McLeod